Strategic marketing and communications leadership for B2B organisations.

Your products and services offer real value. Making that value clear to customers, aligning messages across teams and markets, and keeping marketing connected to business priorities takes a shared direction.

Whether you are growing, repositioning or navigating transformation, progress starts with understanding your objectives, your customers and what needs to change.

Working together

I work with your leaders and teams to establish shared priorities, connect market insight with business strategy and turn that direction into practical marketing and communications. The approach builds on your organisation’s expertise, with clear responsibilities and close collaboration throughout.

From marketing strategy and positioning to corporate communications, marketing transformation and interim leadership, the scope is shaped around your objectives and the support your team needs.

Support for your business priorities

Marketing strategy and go-to-market

I translate business objectives into marketing priorities, differentiated positioning and go-to-market strategies. Market research, customer needs and competitive insights guide value propositions, portfolio positioning and sector-specific programmes.

Corporate communications and public relations

I connect business strategy with clear brand, product and stakeholder narratives. My experience spans public relations, media relations, executive thought leadership and internal communications, alongside M&A-related and investor communications.

Marketing transformation and governance

I strengthen marketing through clear priorities, processes, governance and performance measures. My experience includes MarTech, marketing automation, Scrum and OKRs, as well as practical use of generative AI in research and content workflows.

Interim leadership and executive advisory

I lead international marketing and communications teams through growth, repositioning and transformation. I advise senior leaders and align Marketing, Sales, Product and Corporate Communications around shared priorities and practical delivery.

Experience behind the advice

I currently support a European electricity transmission group with strategic positioning, stakeholder communications and the adoption of a digital platform for mission-critical applications, contributing to its wider digital transformation.

In the past, I have held senior international leadership roles at DHL Supply Chain, thyssenkrupp Materials Services, G DATA, Avnet and VONQ, leading global and regional organisations of more than 50 people through direct and indirect reporting lines.

At DHL Supply Chain, my remit included market research and the development of global marketing and brand strategy aligned with business strategy. At Avnet, I worked with Global Corporate Communications on M&A communications, investor-related communications and cross-border integration.